Two companies were merging into a single talent relationship management platform—and needed a clearer way to communicate their purpose and value. We helped define their core belief, name the new brand PeoplePath, and build a complete messaging and identity system. The result launched the team with clarity, confidence, and momentum for growth.

While contractors remained loyal to Dunn Lumber, homeowners were leaving for the big box stores. To establish a digital presence that better served homeowners, we helped launch Dunn DIY—a content platform built around approachable projects and practical how-tos. Designed to evolve over time, it became an evergreen channel that expanded reach and strengthened loyalty.

Keap, a sales and marketing automation giant, wanted to celebrate what entrepreneurship really looks like: messy, demanding, and worth it. To bring this idea to life, we produced a film series and supporting content featuring real customers—shot entirely remotely. The work delivered an honest, motivating story of small business growth and helped deepen connection with the people Keap is built for.

During COVID-19, Washington saw a steep drop in ER visits for serious non-coronavirus care. The Washington State Hospital Association needed a message that could cut through fear—fast. Within two weeks, we launched a statewide campaign across TV, radio, print, and digital. The outcome: millions of impressions and a timely reminder that care was still safe, available, and necessary.

With new leadership in place, Caffé Vita needed help rearticulating their brand story. We used the Belief Process to clarify their core truth—“Meaningful connections make life better”—then translated it into messaging, design, and a refreshed e-commerce experience. The result modernized the brand while staying grounded in the history and beliefs that put Caffé Vita on the map.

It’s not about technology—it’s about people. Microsoft needed a story that proved it, so they asked us to create a short documentary for their People of Action program. Our film followed inventor Easton LaChappelle and Momo, a young girl who received a life-changing robotic arm. With humanity at the center, the film earned millions of views and major media attention.

Dunn Lumber had a strong reputation—but they needed a brand that felt as modern as the experience customers already trusted. We clarified their values, refreshed their messaging, and updated the visual system (including a new take on Danny Dunn). The result is a more current identity that still feels familiar—and helps tell Dunn Lumber’s story to a new generation of customers.

Early psychosis can be hard to recognize—and barriers like stigma and misinformation make it even harder to seek help. When the Washington State Center of Excellence in Early Psychosis enlisted us to help with an awareness effort, we built out a campaign across out-of-home and digital, supported by a welcoming microsite. The result: an easier first step toward care.

Some 450 million physical books from the Harry Potter series have been sold throughout the world. Each was adapted for the cinema and translated into 80 languages. And now, Muggles everywhere can experience the stories in a brand-new way with the release of “Harry Potter and the Sorcerer’s Stone” on Amazon’s Kindle in Motion technology.

Amazon’s Reputation Marketing & Insights team asked us to help shift Amazon’s perception among Seattle locals. We built out a creative platform pairing stories about real people with surprising proof points, then rolled it out across broadcast, social, and out-of-home. The result invited curiosity and created a more nuanced, locally resonant narrative for Amazon’s hometown presence.

After longtime Seattle landmark Cinerama underwent a mural-led rebrand, the theater needed a pre-show moment worthy of the big screen. Our job: help Invisible Creature translate their original art into an animated bumper reel that plays before every film. With sound design engineered in partnership with Dolby Digital, the result is cinematic, iconic—and built for the lights-dimmed moment.

A new residential building needed a brand that belonged in Ballard—not one that could’ve been dropped into any neighborhood. We went digging through history, uncovered the neighborhood's fiercely independent roots, and translated that story into naming, identity, and messaging. The outcome is a bold, local-first brand that feels confident, modern, and unmistakably of its place.