We produced four story-driven campaign spots highlighting Amazon’s work in the region through the lens of the people and programs it supports:
Each story focused on the humans behind the headlines—showing how Amazon is helping move real lives forward.
Three of the stories were adapted into a :30 cut designed for broadcast, along with additional cutdowns for digital channels. With documentary pacing and cinematic visuals, these edits brought quiet power to the message—inviting viewers to lean in.
We created organic-feeling social edits optimized for TikTok and Instagram, bringing the stories to life in a platform-native way. Additional static assets were designed to drive engagement and broaden reach across Amazon’s channels.
Display creative focused on driving awareness through direct, benefit-forward messaging. Each ad surfaced a specific proof point—like day-one benefits for hourly employees or the size of the Housing Equity Fund—designed to shift perceptions through fact, not fluff.
We brought the campaign to high-foot-traffic areas that reach a cross-section of Seattle’s population: Seattle Center, Climate Pledge Arena, and the monorail. Inside the arena itself, we extended the story even further with interior ad placements—embedding the message directly into the rhythm of the city.
By meeting skepticism with sincerity, and leading with people over polish, we helped Amazon reintroduce itself to Seattle—not with a brand anthem, but with small truths. Stories that didn’t demand a change of heart, just a moment of reconsideration. And in a city where perception is hard-won, a quiet “maybe” is a step in the right direction.