Brand STRATEGY &
STORYTELLING SERVICES

When you know who you are, you know what to do.

The Playbook turns belief into strategy—and strategy into action.

What it is

Born out of client demand, the Marketing Playbook is our response to the post–Belief Session question: Now what?

It’s a collaborative, multi-week process that bridges story and execution, so you walk away with a clear, focused, year-long actionable marketing plan grounded in who you are, what you offer, where you’re headed—and how to get there.

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THE PROCESS

01

Belief Session

We start with your core truth. What do you believe? What do you exist to do? What values guide you? This foundation informs every decision moving forward.

02

Strategy Session

This is where we define the problem to solve. We align on goals, review what’s worked (and what hasn’t), and identify your core audiences—what they want, what’s in their way, and how your products and services help.

03

Visual & Digital Audit

We analyze the landscape—your competitors, peers, and industry norms. We look for trends, blind spots, and whitespace. Then we assess your digital health (SEO, analytics, tracking) to ensure your infrastructure supports your goals.

04

Playbook Delivery

You’ll receive a detailed roadmap, including:

A 12-month marketing plan by quarter
Proof-of-concept core marketing campaign assets
Audience personas and messaging strategies
Digital strategy and tactical recommendations across channels
Moodboards, outlines, and creative inspiration

Everything is documented in a single, shareable deck that your team can activate right away—or hand back to us to execute.

WHAT MAKES IT DIFFERENT

We’re not here to hoard ideas or hold the keys. The Playbook is designed to be usable—something you can run with, not just reference.

It helps you focus. Prioritize. Move forward with confidence. Because having too many ideas isn’t the problem. Knowing what to do next is.

know who you are,
know what to do

Uncover your true story

The Corporate Narrative unearths your organization’s history, aligns your team, and attracts customers who share your values.

Good marketing strategy gets you where you want to go

From Fortune 500s to family-owned businesses, companies of all sizes have found results-proven success through the marketing playbook process.

How it works

The Corporate Narrative empowers your organization to:  

Uncover your true story through research and interviews with core leaders and culture makers

 Contextualize your true story for your audience so you can communicate your message clearly and compellingly to the right people, in the right place, at the right time  

Invite participation so your team knows and can share your story with confidence

You know your belief.

Now what? Put it into action with the Marketing Playbook.

brand strategy & services

The process

true stories
work

01

Belief Session

Core messaging workshop

Uncover the “heart” that drives your organization
Establish the focus of your brand story
Achieve organizational alignment

02

Storytelling workshop

Story structure training

Learn the principles of storytelling
Apply story structure to your brand story
Develop a shared commmunication framework

03

Strategy session

Persona and product/service workshop

Identify key audiences
Determine obstacles to buying and selling
Clarify product/service offerings

04

Visual and
digital audit

Analysis and overview

Evaluate current market presence and digital infrastructure
Analyze competitors and industry trends
Explore opportunities for consistency and growth

05

Marketing Playbook

Actionable marketing plan

A detailed document summarizing the consulting intensive, plus addtional deliverables including:

Your brand story
An actionable quarterly communications plan
Spec campaign work

Learn more

Is your organization a candidate?

The corporate narrative is valuable to any organization, large or small, that hasn’t created a clear connection between their story and their product or service. But there are a few scenarios where a corporate narrative can make a company an especially great candidate:

Established organizations that have lost their way and need help “finding the magic” again.
New organizations that need help putting the pieces together and aligning their team.
Organizations moving in a different direction that need help connecting their past and future

Why Belief Agency

At Belief, our work and teaching are rooted in telling true stories—and every member of our team is trained in the art of storytelling. We don’t just help clients like Pixar, Ford, Sony, and Microsoft uncover their stories, we train them to become world-class storytellers themselves—so in the future, they won’t even need us to tell their story.

The Belief Session excavated our deepest beliefs, values, and passions. We're a transparent and heart-forward culture, and this process accentuated and amplified our drive and what we hope we bring forward for our customers.

Genessa Krasnow

Brand Strategist, Caffe Vita

Working with Belief Agency was a powerful experience of rediscovering the core of who we are, where we came from, and why we do what we do with such unreserved passion.

Mike Dunn

President, Dunn Lumber

Our branding experience with Belief Agency was nothing short of impressive—it was extremely collaborative and thoroughly enjoyable at every stage.

Amy Andrews

Marketing Manager, Holland Partner Group

Belief Agency's imagination, attention to detail, and passion for bringing authentic, true-to-form brands to life has resulted in one of the most unique and thoughtful residential brands a Holland community has seen in years.

Jeff Chenoweth

Brand Manager, Holland Partner Group

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Schedule a complimentary 30-minute consultation

Say hi! We’re nice—we promise.

hello@beliefagency.com

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