Entrepreneurs make a way
When Keap thinks “entrepreneur,” they think “big grit”—and for good reason. The sales and marketing automation giant has a bevy of business owners whose success stories have been anything but simple. Our job? To capture those stories and supporting product-related content as part of a larger campaign geared toward helping current and potential Keap customers see how Keap can help grow their businesses, too. Filmed entirely remotely in 2020 and 2021 with a custom remote interrotron, we told the tales of some of Keap’s super users who, against all odds, turned the trials and tribulations of running a business into triumphs.
Getting to the core of a good story—and then doing that story justice—is what we’re known for. Fortunately, Keap had no shortage of incredible, gritty entrepreneurs with tales of trials, tribulations, and triumphs just waiting to be told.
We started with pre-interviews over Zoom to understand each of these tales and how Keap played a role in helping them overcome their obstacles to reach the success they’ve found today. Pre-interviews in hand, we identified the survival information in every story: what is the biggest lesson they’ve learned from their experiences that they want to share with others? That survival information (what we often call the “armature) became the crux of each story, while the rest of the details—the good, the bad, and the ugly‚ fell into place to support it.
The filmed interviews, which you see here, were completed entirely remotely with a custom remote interretron that was shipped out to each subject and controlled from our Seattle office. The interretron was rigged with state-of-the-art equipment including a RED camera for an end result undistinguishable from filming on-site.
Our proprietary rig comes packed with studio-quality sound and video equipment to allow for full-fledged documentary-style interviews, operated by our technicians in our Seattle headquarters.