Our process
Getting to the core of a good story—and then doing that story justice—is what we’re known for. Fortunately, Keap had no shortage of incredible, gritty entrepreneurs with tales of trials, tribulations, and triumphs just waiting to be told.
We started with pre-interviews over Zoom to understand each of these tales and how Keap played a role in helping them overcome their obstacles to reach the success they’ve found today. Pre-interviews in hand, we identified the survival information in every story: what is the biggest lesson they’ve learned from their experiences that they want to share with others? That survival information (what we often call the “armature) became the crux of each story, while the rest of the details—the good, the bad, and the ugly‚ fell into place to support it.
The filmed interviews, which you see here, were completed entirely remotely with a custom remote interretron that was shipped out to each subject and controlled from our Seattle office. The interretron was rigged with state-of-the-art equipment including a RED camera for an end result undistinguishable from filming on-site.