Scope of Services
Vets deserve joy
More than three-quarters of the Belief team has pets, and yet working with Shepherd still revealed one key pet-fact we didn’t know: Today’s veterinarians are burning out at an astonishing rate due to unsustainable workloads and expectations.
The team at Shepherd (a group of vets and vet techs who decided to take on the tech industry) developed a cloud-based practice management software that helps simplify running a veterinary practice. Through the Belief Process, we helped the Shepherd team uncover their belief—that vets deserve joy—and from that foundation developed a new brand system, website, product value story, and campaign.
We expanded the illustration style and developed a suite of icons that give joyful, animal-like characteristics to inanimate objects.
“With Belief Agency, it’s all about truth: finding what makes your company tick and how that resonates inside and outside of the organization. The Belief Process is emotional archaeology. Simple, profound questions scrape and brush off the superfluous, exposing the elusive ‘why.’”
Michael Erving | Content Strategist, Shepherd