Microsoft Azure’s open-source capabilities were not well known among Microsoft’s internal sales teams or its customers.

After uncovering the Azure team’s belief that open source unites a diverse world to build something better together, we developed an integrated marketing and sales enablement program that strengthened Azure’s credibility and relevance among developers, customers, and partners.

We created campaign and marketing assets, internal training resources, and sales tools, as well as an incentive program and supporting materials to help Microsoft sellers champion open-source solutions. The program was extremely well received by sellers, and the team exceeded sales goals by $200 million.

The Microsoft Integrated Consumer Marketing Team sought to transform perceptions of Microsoft Surface and Windows through globally focused, human-centered storytelling.

Grounded in the idea that technology is most meaningful when it helps people achieve their ambitions, we uncovered and helped develop authentic stories for an always-on editorial platform reaching more than 100 million subscribers worldwide. 

The stories featured real individuals using Microsoft products to pursue their goals and create impact in their communities. The platform launched globally in June 2026, with performance results forthcoming.