A corporate narrative is the true story of who you are, what you do, why you do it, and who you do it for. This story must unite the past, present, and future, so your team can rally around it to solve problems and achieve your vision.
Your true story is your differentiation in the market—and the strength of your margins is driven by the strength of your story. Because a shoe is just a shoe…until it’s a Nike. A watch is just a watch…until it’s a Rolex. True stories transform commodities into beloved brands.
The Corporate Narrative unearths your organization’s history, aligns your team, and attracts customers who share your values.
Good marketing strategy gets you where you want to go
From Fortune 500s to family-owned businesses, companies of all sizes have found results-proven success through the marketing playbook process.
how it works
The Corporate Narrative empowers your organization to:
Uncover your true story through research and interviews with core leaders and culture makers
Contextualize your true story for your audience so you can communicate your message clearly and compellingly to the right people, in the right place, at the right time
Invite participation so your team knows and can share your story with confidence
The process
true stories work
Step 01
Belief Session
Half-day Core messaging workshop
Executive summary including belief, purpose, values, and brand manifesto
Step 02
Story workshop
Story structure training
Three-hour storytelling principles session with Belief Agency’s Chief Storyteller Brian McDonald
Step 03
Strategy session
Half-day strategy workshop
Foundational strategy summary and hero profiles detailing audience personas
Step 04
Product, service, policy, and procedure positioning interview
A high-level written overview of core products, services, policies, and procedures
Step 05
Value prop interview
A high-level written overview of primary value props
Brand Value Story detailing value props through the lens of belief
Step 06
Founder origin interview
A high-level written summary of your organization’s founding
Is your organization a candidate?
The corporate narrative is valuable to any organization, large or small, that hasn’t created a clear connection between their story and their product or service. But there are a few scenarios where a corporate narrative can make a company an especially great candidate:
Established organizations that have lost their way and need help “finding the magic” again
New organizations that need help putting the pieces together and aligning their team
Organizations moving in a different direction that need help connecting their past and future
Why Belief Agency
At Belief, our work and teaching are rooted in telling true stories—and every member of our team is trained in the art of storytelling. We don’t just help clients like Pixar, Ford, Sony, and Microsoft uncover their stories, we train them to become world-class storytellers themselves—so in the future, they won’t even need us to tell their story.
Schedule a complimentary 30-minute consultation
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