In an effort to share stories of the good work Amazon is doing in its community and for its employers, Amazon’s Reputation Marketing & Insights team embarked on an awareness campaign that highlighted various community impacts including the Amazon Future Engineers program, which grants engineering scholarships to hundreds of underrepresented students each year. Our work highlighting this program included a 30s TV spot, social assets, display ads, and arena/arena-area OOH.
View Case StudyIn partnership with Amazon Prime’s global team, Belief used the power of storytelling to create a library of snackable and engaging video content highlighting the various benefits of Prime membership.
Amazon Publishing has always prided themselves on their author-centric approach to out-serving other publishers. In support of a new product offering where authors and managers could access sales and reporting details in real time, we created a narrative product video showcasing the ease and convenience of an author and their manager tracking their sales to the minute.
Messaging frameworks. Campaigns. Docu-style and animated explainer videos. Whatever medium your story requires, our in-house, full-service team is equipped to bring it to life.
We collaborated with the Books team to create 280 video deliverables for a large test campaign in the US market. The ultimate goal was to get people interested in reading again. The focus of the campaign was to test different genres of books, video formats, and multiple creative treatments from animation to live action to voice over to text only, different camera angles, music etc. Specific cuts were made for social using their artist-designed emoji set.
We developed a series of promotional and how-to animated explainer videos for Amazon Business, overviewing the program and guiding users through making the most of its benefits. The videos covered topics including how to set up approvals, activating Business Prime, and developing procurement policies with Guided Buying.
