Effective marketing strategy starts with story

Solve communication problems, strengthen customer relationships, and achieve your business goals by building a marketing plan on your most powerful differentiator—your story.
your story
in your strategy
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Take your message to market in four steps

The Belief Process is our results-proven approach to marketing strategy. We help you clarify who you are and what you do—then show you how to contextualize it for customers through focused marketing funnels.
tell your story
grow your business
Articulate your story
Core messaging workshop
  • Uncover the differentiator that drives your organization
  • Crystallize your message
  • Achieve organizational alignment
Understand your audience
Persona workshop and brand audit
  • Identify key customers and their obstacles to buying
  • Clarify your product/service offering
  • Analyze your market presence and identify growth opportunities
Align your team
Marketing playbook
  • Contextualize your story to your customers
  • Conceptualize campaign messaging and design
  • Get actionable recommendations
Reach your goals
Quarterly marketing plan
  • Plan your next four quarters based on a high-level communications strategy
  • Prioritize projects based on business goals and initiatives
  • Define quarterly goals and itemize tasks

The marketing playbook: An actionable marketing plan tailored to your goals

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What does the marketing playbook include?

Core messaging workshop
Half-day intensive, interactive workshop with your core team to crystallize your story.
Brand/corporate narrative training
In-depth lesson in story structure and the key principles of storytelling with Brian McDonald, our chief storyteller and author of Invisible Ink.
Strategy session
Three-hour workshop where we’ll identify your core customers, their obstacles, and how you can solve them with clear marketing.
Consumer personas
Detailed customer narratives for each core customer identified in the strategy session.
Digital audit
Deep dive into your brand’s ad and website performance and competitor analysis to get a clear view of your opportunities for growth.
Brand audit
An all-encompassing audit of your brand’s visual language to identify where you can align your visual presence with your core belief.
Marketing strategy
Clearly defined marketing funnels that speak to each of your core customers, identifying what to communicate, where, and how.
Campaign concepts
Conceptual design and copy you can take and run with yourself, or partner with us to further flesh out.
Actionable plan
A four-quarter plan to execute the strategy presented in the marketing playbook, prioritized based on your business’s unique goals.

Create effective marketing at every stage of business

From Fortune 500s to family-owned businesses, organizations at all stages of growth have found alignment and delivered results with the marketing playbook.

Meet your team

Speak with one of our consultants.
Hannah Gilman
Creative Director
A trained journalist and graphic designer, Hannah worked in the magazine industry for titles such as Better Homes and Gardens, Teen Vogue, and Billboard, before segueing into content marketing at the University of Washington. Since joining Belief Agency, Hannah has helped organizations tell true stories through consulting, writing, and directing.
Jonathan Dunn
Partner & Creative Director
Jonathan cut his teeth in the music industry as the director of A&R and managing director for three record labels. Since moving out of music, Jonathan has marketed some of the largest brands like Amazon, Microsoft, and Starbucks. As a partner and creative director at Belief Agency, Jonathan’s award-winning work has earned him a reputation.
Heather Croteau
Partner & Creative Director
As creative director, Heather is responsible for working with a team of writers, designers, and filmmakers to develop creative solutions that solve her client’s problems, from concept to execution. Those clients have included industry-leading organizations such as UnitedHealth Group, Starbucks, Microsoft, Amazon, and the University of Pittsburgh Medical Center.
Darcy Walker
Associate Creative Director
Trained as a journalist and graphic designer, Darcy got her start in the world of storytelling as a reporter for Vienna’s only English-language newspaper. Since then, she’s worked as both a producer and writer on multimedia projects of all sizes, from true-crime TV shows and music videos to brand and marketing campaigns for the likes of Amazon, Microsoft, Zillow, and Berkshire Hathaway. As a copywriter, she’s both captured and defined the voice and tone for brands large and small through scripting, advertising, core messaging, and content marketing.

Find your story,
start your strategy