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Mike Dunn, Dunn Lumber
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Client Name
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Client Name
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CLIENT NAME
75%
Increase in overall users year-over-year
38%
percentage of users referred by Your Money Handbook
683,979
video views for Q3 and Q4
38%
page views
average percentage
6,321
product page views
75%
Increase in overall users year-over-year
38%
percentage of users referred by Your Money Handbook
683,979
video views for Q3 and Q4
88%
video views
average percentage
6,321
product page views
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Client
Client Name
Scope of Services
Belief Session
Story Consulting
Digital Strategy

The two-week timeline

With Washingtonians’ lives on the line, we knew we had to act fast. Immediately after our initial call with WSHA on a Monday, we reached out to people within our network to see if anyone had friends or family members who were delaying their care. We were shocked by how many responses we got, as well as how quickly we received them. The number of cases we found amplified how important this message was, and we got right to work.

Working from our company ethos—telling the truth—we began gathering statements from those delaying care, and we found three major sentiments. People either thought hospitals didn’t have room for them and their health care wasn’t as important as coronavirus patients’, or that it wasn’t safe to go to a clinic or hospital because they could be exposed to the disease.
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