Good people
deserve
better
results

The success of a business depends on how it lives out its beliefs through every marketing, sales, and product touchpoint. Businesses often treat these as separate silos, each working independently—and not aligned with customer needs and experience.

Hiring consultants who approach this problem holistically is typically something only enterprise companies can afford.

We are changing that.

Our integrated model delivers results that are attainable for small- and medium-size businesses—because we believe that all businesses deserve enterprise-quality services.

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Our philosophy

Knowing who you are and what you believe in must be the through line that connects your entire company. It has to consistently represent how you market and sell your product—and how your customers experience your product, then serve as advocates for your brand.

It doesn’t matter what you say if it’s not true across the board. When your marketing, sales, or product teams are out of alignment, your brand suffers.

That’s why we at Belief Agency and Vivid Consulting Group are uniting our deep experience: to ensure you are speaking your truth, and to use data to help bring all of your organization into alignment.

The power of emerging technology and digital capabilities doesn’t just give you the potential to learn more about your business than ever before—in our ever-evolving, increasingly competitive business world, it requires it.

Yet while we may have new tools, the simple fact remains: Customers are still drawn to consistent, trusted brands that bring real value at every stage of the journey.

We don’t just help you uncover your brand promise—we help you live it out.

OUR WORK

Our process

3 weeks

Phase one

We work with you to get to know your business, your team, and your goals, and prepare a strategic path forward.

What’s happening:

  • Kickoff and discovery
  • Core messaging workshop
  • Key stakeholder interviews
  • Marketing workshop

2 weeks

Phase two

We research your competitive landscape and identify what sets you apart.

What’s happening:

  • Audience profile development
  • Competitor audits

6 weeks

Phase three

In an iterative process that brings your teams into alignment, we work with you to create strategically aligned work opportunities, and develop concepts and plans to help inform execution.

What’s happening:

  • Sales backlog development
  • Marketing backlog development
  • Product backlog development
  • Campaign concept creation

1 week

Phase four

We give you a detailed rollout plan—and identify opportunities for continued partnership as you go to market.

What’s happening:

  • GTM playbook presentation
  • Partnership proposal presentation
  • Follow-ups

What you’ll get

Core messaging workshop results:

  • Corporate belief and purpose statements, values and values statements

Executive summary includes:

  • Brand narrative manifesto

Research findings report:

  • Objectives, methodology, key findings, insights, suggested actions, and conclusion

Success Model includes:

  • Alignment of key stakeholders around a shared vision of success:

  • Ambition: What we want to achieve
  • Audience: Definition of target audience
  • Activation: Orchestration of audience journey along key touchpoints
  • Assessment: KPIs to track and analyze performance

Go-to-market playbook includes:

  • Visual audit
  • Digital audit
  • Brand campaign recommendations
  • Content strategy
  • Customer profiles for three audiences
  • Campaign concepts
  • Quarterly marketing map
  • Marketing funnel
  • VoC and competitive research, informing:
  • Buyer personas
  • Buyer journey touchpoints
  • Messaging
  • Marketing activities to reach and engage buyer along journey
  • Marketing and sales interviews to determine SLAs: MQL, SQL, SAL

Partnership proposal includes:

  • Year-long marketing campaign by quarter
  • Strategy definition
  • Partner research, personas
  • Competitive research
  • Partner messaging and enablement audit
  • Partner program recommendations based on audit: includes onboarding, communications, sales motions (selling to, through, and with)

Executive summary includes:

  • Key action items
  • Summary of holistic state of business and opportunities

Want better results? Let's chat.

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